Sendai is a new 6-weight type family by British designer Philip Kelly. Some of you may not know but Philip was part of the renowned Letraset Type Studio for 25 years. While at Letraset he built a large number of Letraset’s classic display typefaces under the direction of Colin Brignall. He is credited typefaces such as University Roman, Pump, Algerian, Gillies Gothic and Croissant.
His latest design Sendai, is a text typeface with slightly condensed shapes that help save space and also achieve punchy display headlines. The restrained serifs are a nod to the Latin styles of the past.
Sendai was conceived around 2001 and has been developed slowly ever since. The typeface began its life with larger, more Latin-like serifs. The quirky h, m, n, and r ’shoulders’ came later; likewise the ‘roll-arounds’ on the B, D, P, R, b, d, p and q.
Philip wanted the design to be slightly condensed to help with economical text setting, but not so condensed that legibility would suffer.The slight condensation makes for punchy display settings such as book jackets where space can be tight.
The fonts are available exclusively from Philip Kelly Digital Design directly.
Typopassage is an innovative museum project which exhibits typographic design spanning from the initial concept to the final stage. Curated by the design studio bauer konzept & gestaltung this freely accessible exhibition series runs throughout the year. It includes three events which present experimental type designs by young and well-established graphic artists at Vienna’s MuseumsQuarter, a grand museum complex which sits on the gangway between square 1 and square 2. The kick-off event included an impressive ceiling design by graphic artist Alex Trochut from Barcelona.
The second exhibition showed the playful works of Ariane Spanier from Berlin, followed by a remarkable presentation of Typodarium 2011, a tear-off calendar for daily inspiration through typography.
The upcoming exhibition will present the Czech-Swiss collective welcometo.as (Lausanne / Davis-California). In their joint projects, the two designers Adam Machacek and Sébastien Bohner connect influences from the Netherlands, the UK, Switzerland and the USA. Their manifold, often excessive baroque works combine experimental typography, illustration and photography.
Opening: November 26, 2010, 6 p.m.
through March 2011