This is a set of brilliant print ads for STIHL machinery, directed mostly to an upscale market. Typography is used creatively to emphasize the entire concept and underline the product. The eye of the reader successfully stays with the product through the use of typographic sections and open white space. The first ad highlights a grass trimmer which is used to give the page a professional -looking finish. In the second ad a blower blows away the bad news from the newspaper while a chainsaw alters the landscape of the entire page in the third ad.
Advertising Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James