Publications - Parachute® on Monday, September 21st, 2009

Doug Clouse and Angela Voulangas’ book The Handy Book of Artistic Printing is one of the best publications devoted to the history of American artistic printing. This handsome book which was recently published by the Princeton Architectural Press, takes you back to the late nineteenth century where letterpress printers, engravers and lithographers boldly challenged the rational sobriety of traditional design by introducing intricate borders, corner embellishments and quirky typefaces. The particular aesthetic movement was spread from Britain to the United States and was quickly embraced by consumers who eventually forced manufacturers and printers to satisfy market demand with a loosely interpreted notion of the artistic. Eventually, ornate typography became the style of choice for printed matter, only to fall out of favor at the end of the nineteenth century. The Handy Book of Artistic Printing features more than 150 examples of promotional printed pieces and type specimens of that period anything from advertisements to book covers, cards and flyers. The book is particularly useful to graphic designers, fine artists and type designers.

Buy from Princeton Architectural Press

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