Calligraphy is the art of writing. On the other hand, Graffiti is the art of writing your name (basically nickname) on an urban environment. It is the combination of these two, by its main representative Niels Shoe Meulman, that gives life to this particular artform, Calligraffiti. Ever since his teens, he has been combining traditional handstyles with a metropolitan attitude. //View Niels in action
Niels Meulman’s initial recognition came as ‘Shoe’ within local and international graffiti culture. He ran his own design company Caulfield & Tensing, before joining BBDO as senior art director. In recent years he has been working under the name Unruly, a flexible creative outfit that specializes in typographic design. Ηis art work appears around the world in such places such as the Stedelijk Museum in Amsterdam and the San Francisco MOMA.