As a student at the School of Visual Arts in New York, Andy Sir was assigned to design a men’s magazine for his typography class. As he points out “I wanted it to be hip and current and to stand out on a shelf full of magazines”. The inspiration came from a book of old circus posters he found at a used bookstore. “I was attracted by how many different typefaces and embellishments they used on a single poster, while the title of Roar reflected a masculine and strong idea of a man as well as referred to a lion in a circus. However while being inspired by this circus theme it was also important for me to keep it modern and clean and not have this theme be too direct or too much” he continues. This project defies the traditional ‘rules’ which place a limit on the number of typefaces used in a magazine, without loosing track of its purpose. Well done Andy!




Tuesday, 3. February 2009
That would really stand out next to all the other magazines! Nice work!!!
Friday, 6. February 2009
Good work Ryan!
Monday, 2. March 2009
Thank you!