upscale typography » Blog Archive » Encore Sans Pro. Simple and stylish

New Releases - Parachute® on Friday, February 20th, 2009

This is a brand new contemporary typeface by Parachute®, a perfect alternative to your overused classic sans. Encore Sans Pro does not pretend being different but it does claim its own personality. It is simple and stylish. Encore Sans Pro is a humanistic sans serif which projects an image of reliability, authority and competence making it ideal for corporate applications. A functional typeface which combines utility with style. Its subtle round characteristics such as the slightly curved-in edges, create a distinctly contemporary look, blending effectively traditional with modern details.

Encore Sans Pro is extremely versatile. It comes with 22 weights and supports simultaneously Latin, Greek and Cyrillic. Each font contains 1535 glyphs and is loaded with 22 advanced opentype features. Extreme weights, such as the elegant hairline, are carefully designed to establish an even color throughout, while ultra black despite its heavy characteristics is quite legible and powerful. Other intermediate weights such as light and book are ideal as body text for magazines and catalogs.

Encore Sans Pro is based on an earlier Parachute® design which was released back in 2005 as PRC Fidelity. It was immediately picked up as an exclusive corporate typeface by a major communications company for a period of time. It was revisited some years later in 2007 but what seemed disturbing at the moment was the open form of letters like c, s, a which minimized the effectiveness of this typeface at heavy weights. After a few adjustments it was realized that closed letterforms offered better balance and stability to this particular typeface so it was decided to apply it to the whole series. The round form of the letters was further applied to other elements of the letterforms as shown underneath. Additional weights were designed and support was extended to Greek and Cyrillic.