News - Parachute® on Thursday, January 19th, 2012

For the second consecutive year Communication Arts held its annual typography and type design competition in search for the best typography of the year. The 2012 Typography Annual showcases the 150 winning projects selected by a distinguished panel of jurors such as Richard Kegler, Erik Spiekermann and Tiffany Wardle de Sousa.
More than 1,700 entries were submitted for this second Typography Annual, reflecting the quantity of work produced in a single year. The organisers were pleased with the international nature of the submissions, especially in the typeface category, and the inclusion of several non-Latin typefaces.

Regal Finesse Pro by Parachute, was selected to be among the winners in the typeface design category. This is not the first time that various families from the Regal series receive awards. Regal was also a winner in last year’s Creative Review Type Competition, as well as a winner in the Granshan Awards 2010. Regal Pro was originally created for the redesign of Grazia magazine and later was revamped and upgraded for commercial use. The original 3 basic families were expanded to include more variations, ligatures, swashes and additional support for Latin and Greek. The final version of Regal includes 5 families. Currently Regal Pro is available offline but will be officially released online shortly.

Publications - Parachute® on Wednesday, January 18th, 2012

Supply and demand in the area of typographic design is growing considerably in recent years. Since the introduction of digital fonts and their promotion via the internet, typography has gained a new significance.

Type Navigator is the new essential handbook of independent type foundries and innovative type designers from around the world. It comes with an extensive presentation of each type foundry and includes a large number of specimens as well as several interviews. This publication was edited by typography expert Jan Middendorp, created by TwoPoints.net and published by Gestalten. According to Jan Middendorp, the selection criteria were based on the quality of work, originality and diversity of type designs.

Among the foundries featured in the book is Parachute with several award winning typefaces such as Encore Sans Pro, Centro Slab Pro, Adamant Pro, Regal Pro. Other foundries include Fountain, LucasFonts, Porchez Typofonderie, Sudtipos, Shinntype, TypeTogether, Typoteque, Underware.
The 320-page book is accompanied by a free digital collection of fonts from several foundries. It was presented recently at a special event in Berlin, where
several experts such as Lucas de Groot, Tim Ahrens and Shoko Mugikura lectured about type.

commercial - Parachute® on Wednesday, November 16th, 2011

Typography has become an important sales tool and some kind of a trend in package design. The visual personality of type and its association to certain emotions, is important when it comes to selling the product and attracting the right audience. Having this in mind, we collected a number of packages which are just inspiring if not beautiful. Enjoy!

Marton by Kiss Miklos

Katie Mullins’ Pastoral cover by Ryan Feerer

Sandro Desii by Lociento Studio

Freak by Propaganda

Hydro plane by French Paper’s Air Craft

Breuckelen Gin by Breuckelen Distilling

Reishunger by Funny Paper

Heide Honey by Pidgeon Design

Milk Paint by Dawn Steinbock

DIESEL by TACN studio

Christmas Absinthe by Stranger & Stranger

Mina Harissa by Monday Collective

San Cosme by Savvy Studio

Bagel Street Water by Nikolaj Kledzik

Hand-Drawn Text by The Manual Co.

designers, experimental - Parachute® on Thursday, November 10th, 2011

Expressing yourself with words and type, can be really convincing and cool to see. The following images are some scenes from Mecna’s videoclip under the title “Super”, edited by Corrado Grilli and directed by The Boss a.k.a Nicky Beach. The lyrics, the rap, the editing and typography design is all from scratch. Scroll down to watch the video. Enjoy!

News - Parachute® on Thursday, October 06th, 2011

S Moda is a “newborn” weekly trendsetting fashion magazine which is published alongside the Saturday edition of the Spanish newspaper EL PAÍS. Its emphasis is on women’s fashion, interviews, design, travel, leisure, social trends and the world of beauty. As EL PAÍS points out “S Moda will attempt to go beyond fashion shows, it will treat fashion as an attitude as well as a cultural expression of the first level and finally target people who appreciate aesthetics”.

S Moda is a joint venture between PRISA the publisher of EL PAÍS newspaper and Conde Nast responsible for high quality magazines like Vogue, Vanity Fair and Glamour. The magazine is under the leadership of Oscar Becerra, a veteran magazine genius. Oscar is that rare combination of a magazine creator with a tremendous feeling for what the audience wants at any particular time. S Moda’s editor in chief is Empar Prieto and design director is Diego Areso. The cover of the first issue features Sarah Jessica Parker in a bolero jacket, giving an exclusive interview. The photo shoot was done in New York.

S Moda was built around two award winning typefaces by Parachute: PF Encore Sans Pro (European Design Awards 2010, Granshan Awards 2010) and PF Regal Pro (Granshan Awards 2010, Creative Review Type Annual 2011).

Regal Pro is a new upcoming family, absolutely elegant, luxurious, sexy and vibrant, which reflects the female sensitivity taking into consideration a modern woman who is more proud, more connected, more spontaneous, open-minded and eager to try a whole host of new products and services.

Regal Pro not only emphasizes femininity but also reflects both the romantic as well as the dynamic side of the female personality. Targeting this consumption-wise and well educated woman, Regal is not strictly based on classic forms, but incorporates several distinct elements that express a modern woman’s personality and the products she consumes. Regal Pro is currently available offline and will make its debut online very soon inside the newly redesigned Parachute website.

Encore Sans Pro, being simple and stylish, is a perfect alternative to some rather overused classic sans. It is a humanistic sans serif which projects an image of reliability, authority and competence. Its subtle round characteristics such as the slightly curved-in edges, create a distinctly contemporary look, blending effectively traditional with modern details, combining utility with style.

This family is extremely versatile and functional. Extreme weights, such as the elegant hairline, are carefully designed to establish an even color throughout, while ultra black despite its heavy characteristics is quite legible and powerful. Intermediate weights such as light and book are ideal as body text for magazines and catalogs.

S Moda is accompanied by a powerful website which is updated every minute and offers the most current information about style and trends through audiovisual content and exclusive stories. There is also an application for iPad available as a free download. Regal Pro and Encore Sans Pro have been implemented as webfonts in the website and are also used in the iPad application.
The magazine’s second issue features a stunning Mila Jovovich on the cover, photographed by Eric Guillemain.

S Moda website
S Moda iPad application
TVC video

parachute.gr  © 2014 - upscale typography is proudly powered by WordPress