History - Parachute® on Tuesday, November 06th, 2012

In 1936 the German Standards committee Deutsches Institut Normung (DIN) officially proposed DIN 1451 as the standard type of lettering to be used in the field of road traffic. The purpose of this standard was to lay down a style of lettering which is timeless and easily legible. Unfortunately, these early letters lacked elegance and were not properly designed for typographic applications.

Ever since, several type foundries adopted the original designs for digital photocomposition. The first digital versions were released in 1990 by Adobe but only in four basic variations. Similar ones were also released by URW.
By early 2000, it became apparent that the existing DIN-based fonts did not fulfill the ever-increasing demand of complex corporate projects for more weights and support for additional languages.

Parachute® was set out to fill this gap by introducing the DIN Text series which, ever since, has become the most comprehensive and sophisticated set of DIN typefaces. It was based on the original standards but was specifically designed to fit typographic requirements. Completed in 2002, it was first released in 2003 and published in the award-winning catalog IDEA as a group of 4 separate families (original, condensed, compressed and a special display version) each with 12 weights, including true-italics, for a total of 48 weights and support for Latin and Greek.

By 2005, all families were upgraded to include 14 weights each, opentype features (small caps, etc) and extended support for all European languages including Cyrillic. Later, an additional Hairline weight was added to all families. Eventually, each superfamily ended up with 15 weights and an average 1280 glyphs per font. Finally, in 2010 Parachute® released 4 new families DIN Monospace, DIN Stencil, DIN Text Arabic and DIN Text Universal.
Altogether the Parachute DIN series is a set of 8 families with a total of 96 weights.

The DIN Text Pro has lowercase ascenders that are higher than the capitals, varying letter proportions and italics that are not a mechanically-obliqued version of the regular weights, but rather true-italics.

The letterforms divert from the stiff geometric structure of the original and introduce instead elements which are familiar, softer and easier to read. The other two superfamilies Condensed and Compressed share the same attributes as the original.

DIN Display Pro, on the other hand, was designed as an alternative to the DIN Text Pro series. While DIN Display seems to retain DIN’s basic characteristics, it shines with its sharper corners and contemporary look. This superfamily, just like the other three, is enhanced with true-italics.

PF DIN Mono is one of the latest additions to the ever-growing set of DIN super families by Parachute®. It was based on its proportional counterpart DIN Text Pro, but was completely redesigned to reflect its new identity. DIN Mono is a monospace typeface which is comprised of characters with fixed width. In the world of proportionality, DIN Monospace stands out as a fresh new alternative to the popular standard, particularly for publishing and branding applications. The Monospace family consists of 12 weights including true-italics.

Despite the fact that over the years several designers have manually created stencil lettering for various projects based on DIN, there has never been a professional digital stencil version of any DIN-based typeface. The DIN Stencil family manages to preserve several traditional stencil features, but introduces additional modernities which enhance its pleasing characteristics and make it an ideal choice for a large number of contemporary projects. Furthermore, the spacing attributes of the glyphs were redefined and legibility was improved by revising the shape of the letterforms. The DIN Stencil family consists of 8 diverse weights from the elegant Hairline to the muscular Black.

In 2010, Parachute® released -in collaboration with designer Hasan Abu Afash- 2 new versions. DIN Text Arabic is the basic Arabic version which includes Latin and supports all variations of the Arabic script such as Persian, Urdu and Pashto. The second version DIN Text Universal is the most advanced DIN superfamily ever. It combines the powerful DIN Text Pro with DIN Text Arabic bringing the number of glyphs to 3320 per font. It is also enhanced with 30 advanced opentype features and kerning for all languages. All together it supports hundreds of languages, proving to be an essential tool for corporations which operate internationally. The whole family consists of eight weights from extra black to hairline.

Publications - Parachute® on Tuesday, September 04th, 2012

The new issue of Slanted magazine is focused on super families (large typeface families) and their amazing range of variations.

These families are characterized by a variety of cuts, which spread open to extremes such as Hairline to Ultra Black and Compressed to Extended. In addition, immediate relatives are also represented such as Sans Serif, Semi Serif, Slab, Rounded, etc.

The new issue comes packed with numerous wonderful photographs, essays and reports as well as special interviews with expert professionals, such as Nadine Chahine, Ian Party, Yanone and Ivo Gabrowitsch. Besides several historic families which are featured, the eight page fold-out cover presents something really cool: a geneology of the best type super families, edited by Indra Kupferschmid. In another interview, Panos Vassiliou from Parachute talks about the award winning typefaces: Centro Pro and Regal Pro.

Regal Pro is a Red Dot winning typeface and was originally created for the redesign of Grazia magazine. Later it was upgraded for further commercial use and the three basic families were expanded to include more variations, ligatures, swashes and additional support for Cyrillic and Greek. The final version includes 5 families (Regal FinesseRegal SwashRegal Display, Regal Text, Regal Stencil).

Centro Pro is a European Design Awards winning typeface and was characterized by the jury as an almost ‘invisible’ typeface with distinct personality. It has a range of weights that is ideal for a wide range of design works and fulfill its purpose while not attracting any unnecessary attention. Centro Pro includes 3 families. (Centro Serif, Centro Sans, Centro Slab)

For further information you can visit the Slanted website or blog.

commercial - Parachute® on Wednesday, November 16th, 2011

Typography has become an important sales tool and some kind of a trend in package design. The visual personality of type and its association to certain emotions, is important when it comes to selling the product and attracting the right audience. Having this in mind, we collected a number of packages which are just inspiring if not beautiful. Enjoy!

Marton by Kiss Miklos

Katie Mullins’ Pastoral cover by Ryan Feerer

Sandro Desii by Lociento Studio

Freak by Propaganda

Hydro plane by French Paper’s Air Craft

Breuckelen Gin by Breuckelen Distilling

Reishunger by Funny Paper

Heide Honey by Pidgeon Design

Milk Paint by Dawn Steinbock

DIESEL by TACN studio

Christmas Absinthe by Stranger & Stranger

Mina Harissa by Monday Collective

San Cosme by Savvy Studio

Bagel Street Water by Nikolaj Kledzik

Hand-Drawn Text by The Manual Co.

designers, experimental - Parachute® on Thursday, November 10th, 2011

Expressing yourself with words and type, can be really convincing and cool to see. The following images are some scenes from Mecna’s videoclip under the title “Super”, edited by Corrado Grilli and directed by The Boss a.k.a Nicky Beach. The lyrics, the rap, the editing and typography design is all from scratch. Scroll down to watch the video. Enjoy!

designers, experimental - Parachute® on Friday, September 30th, 2011

From time to time we publish a number of inspiring typographic images from our popular Flickr Group. Here is fifteen of them.

by Boris Pelcer

By Mariano Tuveri

By Aron Jancso

By Jeremy Pettis

By Charis Tsevis

By Slambigrams

By StuartWade

By Caetano Calomino

By Boris Pelcer

By Marcel Schultz

By Ali Almasri

By GL.ANDIS

By LikeMindedStudio

By &type

By Simek / Greg Papagrigoriou

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