Publications - Parachute® on Tuesday, September 04th, 2012

The new issue of Slanted magazine is focused on super families (large typeface families) and their amazing range of variations.

These families are characterized by a variety of cuts, which spread open to extremes such as Hairline to Ultra Black and Compressed to Extended. In addition, immediate relatives are also represented such as Sans Serif, Semi Serif, Slab, Rounded, etc.

The new issue comes packed with numerous wonderful photographs, essays and reports as well as special interviews with expert professionals, such as Nadine Chahine, Ian Party, Yanone and Ivo Gabrowitsch. Besides several historic families which are featured, the eight page fold-out cover presents something really cool: a geneology of the best type super families, edited by Indra Kupferschmid. In another interview, Panos Vassiliou from Parachute talks about the award winning typefaces: Centro Pro and Regal Pro.

Regal Pro is a Red Dot winning typeface and was originally created for the redesign of Grazia magazine. Later it was upgraded for further commercial use and the three basic families were expanded to include more variations, ligatures, swashes and additional support for Cyrillic and Greek. The final version includes 5 families (Regal FinesseRegal SwashRegal Display, Regal Text, Regal Stencil).

Centro Pro is a European Design Awards winning typeface and was characterized by the jury as an almost ‘invisible’ typeface with distinct personality. It has a range of weights that is ideal for a wide range of design works and fulfill its purpose while not attracting any unnecessary attention. Centro Pro includes 3 families. (Centro Serif, Centro Sans, Centro Slab)

For further information you can visit the Slanted website or blog.

News - Parachute® on Thursday, October 06th, 2011

S Moda is a “newborn” weekly trendsetting fashion magazine which is published alongside the Saturday edition of the Spanish newspaper EL PAÍS. Its emphasis is on women’s fashion, interviews, design, travel, leisure, social trends and the world of beauty. As EL PAÍS points out “S Moda will attempt to go beyond fashion shows, it will treat fashion as an attitude as well as a cultural expression of the first level and finally target people who appreciate aesthetics”.

S Moda is a joint venture between PRISA the publisher of EL PAÍS newspaper and Conde Nast responsible for high quality magazines like Vogue, Vanity Fair and Glamour. The magazine is under the leadership of Oscar Becerra, a veteran magazine genius. Oscar is that rare combination of a magazine creator with a tremendous feeling for what the audience wants at any particular time. S Moda’s editor in chief is Empar Prieto and design director is Diego Areso. The cover of the first issue features Sarah Jessica Parker in a bolero jacket, giving an exclusive interview. The photo shoot was done in New York.

S Moda was built around two award winning typefaces by Parachute: PF Encore Sans Pro (European Design Awards 2010, Granshan Awards 2010) and PF Regal Pro (Granshan Awards 2010, Creative Review Type Annual 2011).

Regal Pro is a new upcoming family, absolutely elegant, luxurious, sexy and vibrant, which reflects the female sensitivity taking into consideration a modern woman who is more proud, more connected, more spontaneous, open-minded and eager to try a whole host of new products and services.

Regal Pro not only emphasizes femininity but also reflects both the romantic as well as the dynamic side of the female personality. Targeting this consumption-wise and well educated woman, Regal is not strictly based on classic forms, but incorporates several distinct elements that express a modern woman’s personality and the products she consumes. Regal Pro is currently available offline and will make its debut online very soon inside the newly redesigned Parachute website.

Encore Sans Pro, being simple and stylish, is a perfect alternative to some rather overused classic sans. It is a humanistic sans serif which projects an image of reliability, authority and competence. Its subtle round characteristics such as the slightly curved-in edges, create a distinctly contemporary look, blending effectively traditional with modern details, combining utility with style.

This family is extremely versatile and functional. Extreme weights, such as the elegant hairline, are carefully designed to establish an even color throughout, while ultra black despite its heavy characteristics is quite legible and powerful. Intermediate weights such as light and book are ideal as body text for magazines and catalogs.

S Moda is accompanied by a powerful website which is updated every minute and offers the most current information about style and trends through audiovisual content and exclusive stories. There is also an application for iPad available as a free download. Regal Pro and Encore Sans Pro have been implemented as webfonts in the website and are also used in the iPad application.
The magazine’s second issue features a stunning Mila Jovovich on the cover, photographed by Eric Guillemain.

S Moda website
S Moda iPad application
TVC video

exhibition - Parachute® on Friday, May 20th, 2011

“Colours within” is an innovative Street Art & Graffiti exhibition curated by the “USE crew”, a group of street artists (Don40, Elz, Lune, Simek, Skerz, Tek, Tensa and Urid) in collaboration with calligrapher Greg Papagrigoriou. The project will be held at Stigma Exhibition Street Art Laboratory & Workshop, an industrial artistic self-expression experimental space which is the first major Street Art / cultural venue in the heart of Athens Greece, in the neighborhood of Exarcheia.

The exhibition is not confined only to graffiti; it also includes other expressive means and new modes of creation such as: illustration, painting, typography, calligraphy and photography. Motivated by the common love for graffiti and being influenced by the atmosphere of the big city life, these nine street artists will try to express themselves and experiment on different techniques (graffiti, aerosols, collages, stencils, constructions, photography and painting canvases).

Colours Within opens its doors on the 1st of June and the exhibition will last till June 30, 2011.

Publications - Parachute® on Friday, April 15th, 2011

Arabic Graffiti is an extensive reference book on contemporary Arabic graffiti, urban calligraphy and type design, published by FHTF Publishing. It is curated and authored by Lebanese typographer Pascal Zoghbi and graffiti writer and publisher Stone aka Don Karl. For many years street graffiti in the Middle East conveyed mostly political and revolutionary messages. The voices of the people were not manifested on the streets, but it was rather the slogans of the political parties that covered the walls. By the mid 90s the scene was changed, as the underground artistic movement started to express itself on the streets, gaining the public’s attention and respect. Arabic Graffiti keeps an eye on the fascinating developments of this urban art in the Middle East. It brings together artists, graffiti writers, designers, and typographers from around the world who merge Arabic calligraphy with the art of graffiti writing, street art and urban culture.

The book includes a rich assortment of photos featuring the artwork and thoughts of Arabic graffiti and street art styles by: Hassan Massoudy, Malik Anas Al-Rajab, eL Seed, Hest1, Julien Breton, L’ATLAS, Aerosol Arabic, Native & ZenTwO, Zepha aka Vincent Abadie Hafez, Typism, Akut and many more. In addition, the book includes essays by distinguished authors and scene experts such as: Huda Smitshuijzen AbiFarès, Rana Jarbou, Tala F. Saleh, Houda Kassatly and William Parry.

experimental - Parachute® on Wednesday, July 22nd, 2009

The theme for the 39th issue of the French magazine Wad is the “Alphabet”. Several artists were invited to participate and each one of them was given a letter to work with. Photographer Bela Borsodi was given the letter “A”. From Bela’s point of view, “A” stands for the word “Alphabet” so she started working on the word instead of the letter. She used clothes and other random objects from her apartment. Along with stylist Akari Endo-Gaut, they decided on the choice of clothes and then created the 3-dimensional letters with everything that was useful for the construction. As Bela Borsodi points out “the most fun part was dealing with the odd perspectives - after each letter was finally constructed it was amazing to see that all what we worked on for many hours looked in the ‘reality of the room’ like a total absurd mess - only through the eye of the camera these letters would take on their shape”. This is really a very interesting way to see type around.  © 2015 - upscale typography is proudly powered by WordPress